Below is a typical process we recommend for U.S. success. Each engagement is customized to the client’s priorities.
1. Assess how best to benefit from connections with U.S.A. Options to consider:
Find new technology to build your product competitiveness
Find researchers to help achieve your R&D goals
Find M&A targets, investments, joint ventures or other strategic partners to jumpstart your U.S. sales.
Determine if your products would be competitive in the U.S. market and how best to enter and expand
2. Strategy development and implementation
What is the potential market and how can your products compete most effectively? This phase will involve research conducted primarily by CV and a team of Purdue University MBA candidates, conversations with company leadership, contact with U.S. industry/sector experts, distributors, potential customers, regulators, government officials, etc.
Strategy Preparation (a well-supported strategy and implementation plan)
Additional market and customer validation
Meetings with potential partners, service providers, regulators, officials, university researchers, science park officials, industry experts, potential senior staff, etc.
Arrangement of a U.S. trip by company leadership
Frequent communication between CV team and company leadership
Participation in trade shows or other events relevant to the company’s goals
Entry launch and implementation
Open initial company office (at discounted lease rates and support services at industry or science park)
Recruit initial staff, including U.S. senior manager, sales and marketing manager, as appropriate
Company registration and incorporation
Fulfill legal requirements on IP, taxation, etc.
Begin marketing/sales/joint development/R&D, etc., according to entry strategy